Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.

With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona

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Red Cross looks to global influencers to fight virus ‘infodemic’

Geneva (AFP) – The Red Cross on Tuesday launched what it said was the first global network of social media influencers to battle misinformation about the new coronavirus and spread lifesaving content about the pandemic.

Experts have been warning for months that the pandemic has been cloaked in a massive “infodemic” — a deluge of information, including widespread false claims, which can pose a serious threat to public health.

The World Health Organization website lists a catalogue of dangerous “myths” circulating about the virus, including suggestions that hot peppers or excessive exposure to the sun can prevent or cure COVID-19.

And it flatly debunks suggestions by US President Donald Trump and others that injecting disinfectant or exposing the body to ultraviolent radiation can rid the body of the virus.

But while the WHO and others are putting out correct information, it can be difficult to reach everyone and counter the

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40 reality TV stars who became mega Instagram influencers, ranked by how many millions of followers they have

Kylie Jenner (left) and Hannah Brown (right) have reality TV to thank for their social media prominence.
Kylie Jenner (left) and Hannah Brown (right) have reality TV to thank for their social media prominence.

Karwai Tang/Jemal Countess/Getty Images

  • Many of Instagram’s most-followed celebrities got their start on reality TV. 

  • While the Kardashian clan reigns supreme in Instagram follower count, stars of “Jersey Shore,” Laguna Beach,” “Queer Eye,” “Love Island,” “RuPaul’s Drag Race,” and “The Bachelor” have established themselves as mega influencers. 

  • Mega influencers, the elite personalities who boast over one million followers on social media, often make a minimum of $10,000 per sponsored post.  

  • Visit Insider’s homepage for more stories.

While many of Instagram’s most-followed accounts belong to Hollywood fixtures — singers, actors, designers, and professional athletes — some of the most influential social media presences are those of reality TV stars. While cast members of “The Hills,” “Keeping Up With The Kardashians,” and “Jersey Shore” paved the way for reality stars’ transitions to becoming social

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