At-home Fit Technology Is Helping Some Retailers Survive the Coronavirus

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Fit technology is helping some fashion brands weather the storm caused by the coronavirus

At-home try-ons, Zoom fitting sessions, three-dimensional body scans and other digital fit technologies have accelerated during the pandemic. With stores closed, retailers had no choice but to rely on e-commerce platforms for revenues. And even as more and more retailers reopen brick-and-mortar stores, the trend is likely to continue well into the future. 

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“One of the drawbacks to COVID-19 is that people are going to be reluctant to be in stores — even after they reopen,” Jessica Couch, an apparel fit expert and founder of her own consulting firm Luxor & Finch, told WWD. “It’s just changed how people view shopping. 

“Traditionally, shopping was kind of social and consumers wanted to do it with their friends, to be out and about and all of these

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How coronavirus is changing home design trends

The coronavirus pandemic will have a lasting impact on future real estate and design trends.

Ample food storage space, dedicated Zoom rooms for video conferences and more touchless in-home technology to curb exposure to germs on surfaces are just some of the ways homes will be reconstructed as a result of the COVID-19 pandemic, industry insiders suggest.

“Home design is now being reimagined in order to integrate the work-study-life balance post-COVID-19. With kids studying remotely from home, and the transition for professionals to work from home, we are naturally evolving with the need to adjust our home life to accommodate this new lifestyle,” Orit Gadish, a Los Angeles-based real estate broker and owner of Geffen Real Estate told FOX Business.


“People are getting comfortable with this new lifestyle and some will want to continue this way, working from

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How should L.A. be redesigned for coronavirus? Are doorknobs out? We asked the experts

From theaters to open offices, design in the age of COVID-19 will change the way cities look. <span class="copyright">(Jiaqi Wang / For The Times)</span>
From theaters to open offices, design in the age of COVID-19 will change the way cities look. (Jiaqi Wang / For The Times)

In another time, not long ago, an elevator was a conveyance to reach a higher floor, an open office was a spot to clock eight hours while hoping your boss didn’t catch you checking Facebook and a doorknob was one of those banalities of architecture that seemed to warrant attention only when it needed replacing.

What a difference a virus makes.

To live through the COVID-19 pandemic is to see the surfaces of our cities rewritten by invisible narratives of contagion. Elevators now seem like intolerably small spaces to share with a stranger. The open-plan office, with its recirculated air and countless shared surfaces, feels like a flu buffet. And that humble doorknob? It could play a starring role as a protagonist named Critical Vector in

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How coronavirus led interior design companies to start virtual consultations

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In the early weeks of the spread of the coronavirus across the U.S., interior design companies saw their clients freeze with the uncertainty.

Projects were postponed or canceled as stay-at-home orders were put in place, nonessential businesses were forced to close or make operations remote and millions of Americans lost their jobs.

Even for people who were fortunate to work from home, mandated social distancing practices prevented interior design workers from going into their homes for consultations or installations.


Despite the challenges, interior design companies had to come up with a solution in order to survive the economic downturn. Many — like Sonie Skogerson, the owner of two Budget Blinds franchises in Bergen County, N.J. — turned to virtual consultations.

“It was

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