Hyundai Motor Group’s head of Design Center and Senior Vice President SangYup Lee is on a mission to review the company’s concept cars and see what works, and the latest to get his design treatment is the 45 EV.
Unveiled at the Frankfurt Motor Show last year, the electric concept was intended to update Hyundai’s past design successes into the future, with the 1974 Hyundai Pony Coupe as its main source of inspiration. Thus, the moniker ’45,’ which primarily refers to the Pony Coupe’s year of release.
As a dedicated concept EV, the 45 is characterized by hard lines, sharp angles, and a diamond-shaped silhouette—all embodying Hyundai’s new design identity, Sensuous Sportiness, the carmaker stated.
In a walkaround video, Hyundai shows its design boss providing expert insights into the concept, detailing that aside from the Pony Coupe reference, ‘45’ also signifies the car’s 45-degree exterior design