Jenna Lyons was J. Crew’s president and creative director, once dubbed by The New York Times as “The Woman Who Dressed America.” She worked for the company straight out of the Parsons School of Design in 1990 and was the face of the brand for about a decade until she left in the face of sales declines in 2017. In Stylish With Jenna Lyons, she attempts to start her own design company, with the help of her friend Kyle DeFord, who’s called the chief of staff even though there’s no staff.

Opening Shot: Jenna Lyons walking down a street in New York’s Soho Distric, wearing her signature oversized glasses and pants that look like a deconstructed Muppet.

The Gist: In each episode, Lyons and DeFord are hired for an interior design challenge; in the first episode, she’s hired to redesign the stark entryway and living room of a friend’s brownstone. To get help on the two-week project, the pair audition four applicants to see if they can work on the project with her. Part of the audition is a clothing design challenge, which in this case is to make the basic outfit of blazer, button-up shirt and slacks more interesting.

Two of the four applicants are chosen, and they’re given the challenge to figure out how to make the entryway practical but visually interesting, without damaging the mural Jenna commissioned for the wall leading to the stairway. The rookie stylists — Alon and Sarah Kate — have opposing styles and clash a bit, but they make something coherent for the entryway. The problem is, it’s not practical, and Jenna gently tells them so. They help Jenna finish the project and she determines if the two of them will participate on future projects with her nascent company.

Stylish With Jenna Lyons
Photo: Squire Fox/HBO Max

What Shows Will It Remind You Of? Project Runway mixed with Flipping Out.

Our Take: One of the things that we wondered about while watching Stylish With Jenna Lyons was what exactly kind of show it was. Was it an interior design show, where Lyons is going to take the design knowledge she learned by styling J. Crew’s stores and put it to practice in people’s homes and offices? Is it a reality competition show, where one or more of the young applicants to her team will permanently make her staff? Or is it a fashion design show, where Lyons uses her decades of experience designing and styling J. Crew’s lineup and honing her own bohemian style?

The unfortunate thing is that it’s all three, and none of the elements get enough time to make any kind of impact. We get that Lyons and her bespectacled, Brooklyn-inspired fashion sense had become so iconic that she even had a role on Girls, and we get that her design skills are multifaceted. But what that makes is a disjointed show that doesn’t showcase her eye at all, because the whole design process is being rushed through.

This also feels like the wrong show for right now. It was initially conceived as a TNT project shortly after Lyons left J. Crew, and — like most shows of this kind — was filmed pre-pandemic. But it brings up a too narrow, too-New York, too-white, too-wealthy image, sort of what we saw on the scripted side with The Undoing. That aesthetic might have been a hard sell pre-pandemic, but $4,000 murals on walls are an even tougher sell when people are sick, out of work, or shutting down their businesses.

Another problem is Lyons herself. Her personality is of the somewhat subdued, quirky, nerdy variety. That personality works in interviews, and among her clients and friends, but in a reality series that is supposed to enter her life as well as her new business, it’s hard to design a show around. DeFord has enough personality for both of them, but when the person whose name in the title isn’t generating a lot of moments with her own quirks, that’s a problem.

Sex and Skin: Besides New York real estate porn? Nothing.

Parting Shot: During the party to celebrate her brownstone design, she tells someone who inquires about her services, “I’m expensive and a little bit annoying, but I’m available.”

Sleeper Star: We hope we see more of Alon because she seemed to be very into her tasks, even mundane ones like painting a hutch; she’s “one with the furniture” when she’s working on it.

Most Pilot-y Line: The montage of self-shot videos from the rookie designers really doesn’t communicate how tough it was for them to meld their senses of style, get along as people, or communicate how stressful it was.

Our Call: SKIP IT. There are far better home design shows out there than Stylish With Jenna Lyons. Heck, you may even get useful more interior design tips from Trading Spaces, and in one episode, a designer threw hay on the walls.

Joel Keller (@joelkeller) writes about food, entertainment, parenting and tech, but he doesn’t kid himself: he’s a TV junkie. His writing has appeared in the New York Times, Slate, Salon, RollingStone.com, VanityFair.com, Fast Company and elsewhere.

Stream Stylish With Jenna Lyons On HBO Max