May 31, 2023


Creative living

Hyundai hypes up new Tucson’s revolutionary design

2 min read

Hyundai Motor Company has just released the first images of the latest version of its Tucson crossover, revealing a new signature headlamp design named ‘parametric hidden lights’ that feature “bold, angular surfaces and cutting-edge illumination,” according to the brand.

In the new look, the wing shape of the Tucson’s headlights and daytime running lights (DRLs) cohesively integrate into the armor-like grille, which would probably remind car enthusiasts of the Toyota Alphard shield. The DRLs actually look like they’re part of the grille when turned off, revealing their true nature only upon their activation.

Aside from the new façade, the 2021 Tucson is also bigger and wider than the previous generation, Hyundai claims. 

At the sides, angular body panels further display the parametric design theme, with the chiseled surfaces creating a stark contrast between sleek curves and definitive creases magnified by two diagonal lines at the doors. The diagonal lines are not so obvious here, and it may be better that way. Owing to the “inventiveness,” we expect the design of the side panels to have more than its fare share of haters.

Fortunately, any concerns raised about the questionable exterior choices are quickly quelled by the sleek and serene-looking cabin, which boasts an “intuitively optimized” dual cockpit layout designed to deliver a high-tech user experience.

Hyundai’s description perfectly sums it up:

“Getting into the all-new Tucson’s spacious interior, or INTERSPACE, is like entering a neatly organized room where everyday concerns disappear, not unlike the feeling of a modern boutique hotel where your comfort and convenience are the utmost priority. In the new Tucson, space, technology and information intersect harmoniously.”

The recently released images suggest a set of advanced, futuristic features that usher in the compact SUV’s fourth generation, as the carmaker gets set for the vehicle’s world premiere this September 15.

The Tucson will be made available in two different dimensions—a short and long wheelbase—depending on region. The option is a first for the C-SUV class in which the Tucson belongs.

According to Hyundai, the new design flourishes are a progression of ‘Sensuous Sportiness,’ Hyundai’s current design philosophy, bringing an emotional punch to the Tucson’s innovative ‘Parametric Dynamics’ design theme.

“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “We want our customers to feel moved.”

“With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum. Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment,” Lee added.

We’ll have more information about the car as the September 15 launch date approaches.

Photo/s from Hyundai

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