Volkswagen updated the Arteon, its halo model in the United States, with a sharper-looking front end and a significantly improved interior packed with more tech. It also expanded the range with a wagon named Shooting Brake, though it quickly confirmed the long-roof model was not developed with the American market in mind.
Although the Arteon is not a high-volume car, Volkswagen stressed it’s an important part of its range. It acknowledged crossovers rule the market, and it’s planning on adding more high-riding models to its portfolio, but it remains fully committed to sedans. And, with the Touareg out of the picture here, the Arteon is its flagship.
“We’ve made it well clear, contrary to potentially some of our competitors, that we still want to be very well vested in the sedan segment,” said Hein Schafer, Volkswagen’s senior vice president of product marketing